Alpine Endurance 105 Di2
Built around a T700 carbon endurance frame with a geometry that works for five-hour rides, not just
We sell road bikes and cycling gear for riders who know what they want. No fads, no lifestyle fluff — just well-specced machines, proven components, and advice from people who
Picked by the guides on our pro staff — not by marketing. These are the pieces they actually pack.
Built around a T700 carbon endurance frame with a geometry that works for five-hour rides, not just
Full race geometry, UD carbon frameset, Shimano Ultegra R8150 Di2 groupset.
SRAM Rival XPLR AXS, 700c with 40mm clearance, T800 carbon main triangle.
Campagnolo Zonda C17, 25mm internal width, 1,558g the pair.
50mm full-carbon clincher rims, DT Swiss 240 hubs, Sapim CX-Ray spokes. 1,480g. Tubeless-compatible.
Italian Elastic Interface pad, 8-panel construction, 240gsm compression fabric.
It started in 2011 because I couldn't find a shop that talked to me like I knew anything. I'd been racing and riding for twenty years by then — club rides, sportives, a few alpine cols — and every shop I walked into either oversold me or handed me a catalogue. So I stopped looking and opened my own place.
We're a small team. Six of us, four full-time. Thomas handles the workshop and has been building wheels since before indexed shifting was standard. Renata runs customer service and knows the product range better than most of the suppliers do. I do the buying, the fitting consultations, and most of the test riding. That last part is non-negotiable.
Every frame we stock has been ridden. Not by a sponsored athlete on a closed circuit — by one of us, on real roads, in real weather. If a component spec doesn't hold up over two thousand kilometres, we don't list it. That's not a policy document, it's just how we've always done it.
We don't carry every brand. We don't chase trends. When carbon gravel bikes were the talk of every trade show for three straight years, we kept stocking the aluminium road frames our customers were actually asking for. Be part of something built to last — that's the only brief we've ever given ourselves.
Our customers are men who've been riding for decades, who read geometry charts before they read reviews, and who'd rather wait six weeks for the right build than leave with the wrong one the same day. That's who we built this for. That's still who we're here for.
— Luc Vermeersch, founder
We stock what we'd ride ourselves, spec bikes to the terrain not the price bracket, and tell you when something isn't worth the weight penalty. That's been the approach since day one.
Luc has been riding and racing for over twenty-five years and spent a decade as a category buyer for a
Thomas has been building and servicing road bikes professionally since 1997.
Renata has managed customer accounts here since 2013 and knows the product catalogue in detail.
Erik came to us from twelve years in competitive amateur road racing and handles all apparel and accessory
Bikes, components and kit that've been put through their paces — not just specced on paper. If it's here, we've ridden it or we know who has.
Verified buyers, real expeditions. We don't filter for tone — only for whether the kit was actually used.
"Picked up the Ardeche carbon frameset after spending three weeks going back and forth on geometry charts. The tube shaping is exactly what the spec sheet says — stiff at the bottom bracket, enough compliance in the seatstays to take the edge off long days. Rode it hard over four consecutive weekends in mixed conditions. No creaks, no surprises. This is the kind of frame you stop thinking about after the first hour, which is exactly what you want."
"Third order from Ardeche. The house-brand bib shorts hold their shape after a full season — no bagging at the knee, chamois still in good condition after forty-odd rides. At this price point I expected to replace them by autumn. I haven't had to."
"Ordered the Ardeche aero helmet based on the fit guide. Sizing was accurate and the retention system adjusts cleanly. Ventilation is adequate but not exceptional on long climbs in warm weather — I was expecting a bit more airflow given the price. That said, the fit is secure without pressure points, and the visor clicks in and out without fuss. Good piece of kit overall, just go in with realistic expectations on cooling."
"The alloy wheelset I bought last autumn has been faultless. Ran them tubeless from day one — seated first try with a track pump, no sealant drama. Lateral stiffness is noticeably better than the mid-range set I was replacing. Spoke tension was even out of the box. I've put close to 4,000 km on them and they've needed one very minor true. That's it."
"The jersey fabric and the cut are genuinely good — flatlock seams, no rubbing, pockets sit where they should. My issue is with the dispatch time. The page said three to five working days; mine took twelve. No communication until I chased it. When it arrived it was fine, and the product is worth keeping, but the logistics side needs attention. I'd order again but I'd allow extra time."
"Bought the carbon handlebar and stem combo. Weight came in at 218g total — I checked on my own scale. Drop and reach are exactly as listed. Clamping surfaces are clean, no tooling marks. Torque spec in the instructions matched what my torque wrench needed. Small details, but they matter when you're putting something on a bike you actually race."
Fit, geometry, shipping to the EU, warranty. If the answer's complicated, we'll say so.
That depends on what you're actually riding. The Alpine Endurance 105 Di2 is built for long days in the saddle — sportives, alpine passes, back-to-back weeks. The Race SL Ultegra Build is a faster, stiffer machine for criteriums and timed climbs. If you're mixing tarmac with gravel tracks, the Gravel Cross SRAM Rival is the honest choice. If you're unsure, call us. Ten minutes on the phone saves a lot of second-guessing.
Shimano 105 Di2 gives you electronic shifting at a price that doesn't require a second mortgage. Ultegra is a step up in weight and feel — noticeable if you're racing, less so if you're touring. SRAM Rival on the Gravel Cross is a different animal altogether: wide-range gearing, hydraulic flat-mount brakes, built for terrain where perfect cadence is a luxury. Each groupset suits a different rider. We stock all three because no single system is right for everyone.
Yes, but with the right brake pads and a bit of sense. Carbon rims build heat faster than alloy on long descents — that's a fact, not a flaw. Use the correct carbon-specific pads, feather the brakes rather than riding them hard, and give the wheels a minute at the bottom. In our experience the Carbon 50mm Clinchers hold up well on sustained alpine gradients. The Zonda C17 Alloy Wheelset is the more forgiving option if you're not confident on heat management.
Mostly, yes. The 8-panel cut is designed to sit without bunching through the hip and quad — a real problem with cheaper 6-panel construction. Fit runs slightly fitted rather than loose, which is intentional. If you're between sizes, go up. The chamois needs to sit flush against the skin to do its job over four or five hours in the saddle. Sizing chart is on the product page.
We ship across the EU, UK, Switzerland, and Norway. Standard delivery runs five to eight working days depending on your location. Express options are available at checkout. UK and Norwegian orders may attract import duties on arrival — that's outside our control, but we mark paperwork accurately so there are no surprises at the door. Tracking is included on all orders.
Complete bikes can be returned within 14 days provided they haven't been ridden on the road — a static fit check is fine, a 40km sportive is not. Wheels, components, and apparel follow the same 14-day window. Contact us before sending anything back. We'll sort the logistics and, in most cases, find a better match for what you're actually looking for.
Frames carry a five-year warranty against manufacturing defects. Groupsets and components follow the original manufacturer terms — Shimano and SRAM both run two years. The Carbon 50mm Clincher and Zonda C17 wheelsets are covered for two years on structural defects. Crash damage isn't covered under warranty, but we can often source replacement parts and carry out repairs in-house. Bring it in and we'll take a look.
We do. A proper fit session before you buy is worth more than any component upgrade after the fact. We look at saddle height, reach, stack, and cleat position — the basics that most shops skip. In-person sessions are available by appointment. If you're buying remotely, we can work through a virtual fit using photos and your current bike geometry. It adds a day to the process and saves months of discomfort.
Road frames, groupsets, wheels, apparel and finishing kit. Numbers and weights are real — no rounding up for marketing.
Built around a T700 carbon endurance frame with a geometry that works for five-hour rides, not just
Full race geometry, UD carbon frameset, Shimano Ultegra R8150 Di2 groupset.
SRAM Rival XPLR AXS, 700c with 40mm clearance, T800 carbon main triangle.
Campagnolo Zonda C17, 25mm internal width, 1,558g the pair.
50mm full-carbon clincher rims, DT Swiss 240 hubs, Sapim CX-Ray spokes. 1,480g. Tubeless-compatible.
Italian Elastic Interface pad, 8-panel construction, 240gsm compression fabric.
Brushed Roubaix lining, windproof front panel, 3M Scotchlite rear strip.
Full carbon outsole, dual BOA L6 dials, 3-hole cleat pattern.
Shimano Dura-Ace R9100, 228g the pair, large platform, adjustable cleat float 0°/2°/6°.
Garmin Edge 840 Solar with out-front K-Edge Garmin mount, pre-paired to our standard sensor kit.
1,800W resistance, ±2% power accuracy, ANT+ and Bluetooth dual-band. Fits 130mm QR and 142x12 thru-axle.
Continental GP5000 TL, 28mm, tubeless-ready. Two tyres, two valves, one tube of sealant.
Two Elite Ciussi alloy cages, two 750ml BPA-free bottles, matching colour. Lightweight at 58g per cage.
Two hours on the Retül motion capture system with our senior fitter.
200gsm merino, flatlock stitching, long-sleeve crew neck cut for a road position. Doesn't itch.
Our specialists answer their own phone. No scripts, no call centres. Tell them the conditions you face, the trails you walk — they'll come back with three pieces of gear and a reason for each.
Tell us what you do and the conditions. A specialist will write back within the day — no scripts, no pressure.